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    Should Real Estate Agents Blog?

    You’re a real estate agent. You have a professional web site provided by your Broker. Heck, you even paid big bucks for your own web site with a fancy design. Why in the world would you want to blog? And who really has the time to blog?
    My turn to ask you a question. What distinguishes you from the army of real estate agents who are also online with the same cookie cutter websites and the exact same how-to articles? The answer is are afloat on a sea of mediocrity.
    The solution is to distinguish yourself from everyone else. It is your job to show what separates you from the pack. You must demonstrate what makes you different.
    People are judged by what they say and do. What distinguishes you from the others will be the advice you give on your blog. I can hear your complaints… “But I’m not a writer.” “But I don’t have the time.”
    Yes, you are a writer. You write emails every day. You write listing descriptions every single day. You have opinions. You talk. You communicate. You convince. You share advice every single day. All you have to do is to find a way to talk to the screen. You make brochures and you type out emails, so you already know how to do that.
    Type out your advice as an email to a prized client, a confidant, or a friend if that’s what it takes. But type it and post it as an article on your blog. A few words, no longer than this post, every day and you’ll have written a book online. What will that do for you?
    It will demonstrate your knowledge, establish your expertise, but most importantly you will be taking action and that will separate you from the pack.…

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Popular Articles

  • No Picture

    Should Real Estate Agents Blog?

    You’re a real estate agent. You have a professional web site provided by your Broker. Heck, you even paid big bucks for your own web site with a fancy design. Why in the world would you want to blog? And who really has the time to blog?
    My turn to ask you a question. What distinguishes you from the army of real estate agents who are also online with the same cookie cutter websites and the exact same how-to articles? The answer is are afloat on a sea of mediocrity.
    The solution is to distinguish yourself from everyone else. It is your job to show what separates you from the pack. You must demonstrate what makes you different.
    People are judged by what they say and do. What distinguishes you from the others will be the advice you give on your blog. I can hear your complaints… “But I’m not a writer.” “But I don’t have the time.”
    Yes, you are a writer. You write emails every day. You write listing descriptions every single day. You have opinions. You talk. You communicate. You convince. You share advice every single day. All you have to do is to find a way to talk to the screen. You make brochures and you type out emails, so you already know how to do that.
    Type out your advice as an email to a prized client, a confidant, or a friend if that’s what it takes. But type it and post it as an article on your blog. A few words, no longer than this post, every day and you’ll have written a book online. What will that do for you?
    It will demonstrate your knowledge, establish your expertise, but most importantly you will be taking action and that will separate you from the pack.…

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