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How 800 Call Capture is Increasing Listings For Real Estate Agents

What is 800 call capture, and how can a real estate agent best use it to increase their listings? 800 call capture is technology that allows the recipient of a telephone call to extract, or “capture” information about that call. In its most basic form, caller ID is call capture: someone calls the real estate agent, and the caller’s telephone number is displayed. Caller ID, however, cannot capture blocked telephone numbers, or capture any other information. Modern 800 call capture systems not only identify blocked numbers, but identify the caller, his phone number and extension, his address, whether he is a buyer or seller, and an ad code to inform the agent what spurred the call originally.
In addition, the service bought can be tailored to cause the caller to want to give even more information during the call. What this means for an agent, is that time formerly dedicated to lead generation can now be put to much better use doing things that can lead directly to sales. Finally, since the potential lead originated the call, the agent is free to call back for the next 90 days under the “90 day business inquiry” provisions of the “Do Not Call” laws.
Here’s an overview of the process. An agent advertises their services in newspaper real estate sections, bus benches, free neighborhood papers, sign riders, local bulletin boards, etc. – putting their 800 call capture system to work. In their ads, they offer the potential caller some free service: a download of a report on the “Five Things You Must Know Before Selling Your House,” say, or a hotline with the latest market rundown, or the choice to press an extension to receive a faxed report of a property listing of interest, or even to press an extension and be connected with the agent directly. The 800 call capture system can be structured to request specific information from the caller in return for these free benefits. When the caller hangs up, the agent receives a report via email or text message on their cell phone, usually within seconds. The basic information is captured and reported to the agent even if the caller hangs up.
The benefits are obvious and substantial. Not only does 800 call capture minimize or eliminate the need for cold-calling or buying leads, it efficiently and immediately delivers information about pre-qualified leads to the agent in time for the agent to return the call within minutes. Follow up is streamlined and much more effective without the usual time lag between the original call and a personal contact from the agent, perhaps the first personal contact the potential lead has gotten in his or her quest to buy or sell a home.
A seller who has called the 800 call capture number, used an agent’s free service, and received a return call from the agent almost immediately is bound to be impressed with the level of service demonstrated (not just claimed) right out of the gate. The report generated by the 800 call capture system can provide the agent with information that can personalize the listing presentation to the potential seller, further increasing the level of trust in the agent, and making it much more likely that the potential seller will list with their company. In addition, the 800 call capture report itself can be a powerful tool to influence a potential seller to list with the agent.
When the agent sits down with Mr. and Mrs. Potential Lister to make their case for the listing, they can not only claim, but prove the advantage by demonstrating the 800 call capture system in action. By calling the toll-free number, hanging up, and waiting for the report to be forwarded to their cell phone, the potential client can see in real time how the 800 call capture system increases the agent’s effectiveness in following up inquiries by potential buyers when their interest is greatest. That’s a pretty convincing sales tactic.…