Myth #1: There’s nothing wrong with my real estate website.
If I got a dollar for every time I heard this one, I’d be a very wealthy man right now. Unless you own one of the very few real estate websites online that gets visitors to contact you, your website is probably not producing the leads your real estate business needs.
Here’s the worst part: Many realtors won’t admit there is anything wrong with their websites.
They think their websites that were designed back in 1995 are sufficient enough – I’m talking about the marquee scrolling text, the cheesy tiled backgrounds and the confusing navigation. When things don’t work they way they want it to and no one is calling, they blame everything else…except their website!
There are many factors that affect how well a real estate website does, such as how the online marketing campaigns are managed and the quality of traffic that comes in – but when it comes down to it, if people are not thrilled about your website or can’t find a way to contact you, all the traffic in the world won’t matter!
Myth #2: Spending thousands on a gorgeous design will help me.
What breaks my heart is some realtors end up spending thousands of dollars and let the designer make the decisions. The problem with most freelance designers is that they only focus on making the website look good, instead of focusing on making the website function well.
Let me explain. Many freelance designers like to throw in too many Flash animations and Web 2.0 gimmicks, which is great in moderation and used correctly – but this is usually not the case. The typical results include sacrificing visitor usability and at the expense of search engine optimization. I’ve even seen beautiful-crafted designs completely miss a place for the realtor’s contact information.
Sure, a great design may help, but it only enhances your website and what you are planning to do for your visitors.
Myth #3: I just need an IDX/MLS solution to display thousands of listings on my website.
I hear this all the time. Every time I hear a realtor wanting their own website, the 1st question that comes out of their mouth almost always starts with:
“Does it have an IDX solution?” or “Can I have thousands of MLS listings on my site?”
An IDX/MLS solution can be a great tool to help buyers get an idea of what they like and allow realtors to map out a tour for their clients based on their criteria.
Instead, in most cases, it seems many realtors simply throw up thousands of computer-generated MLS listings and just leave it up as the main highlight of their website, hoping people start contacting them in droves.
I find this ironic. The realtor’s job is to personalize their client’s experience, right?
Myth #4: I don’t need to update my website often.
This myth hurts on so many levels.
First, search engines prefer websites that provide updated information and new pages on their website. It tells them that your website is relevant to today’s times and the content you provide would be useful to searchers. Failing to do so will likely lead to poor search engine rankings.
Second, visitors looking for real estate information don’t want to come to a website that doesn’t offer fresh, easy-to-read content. Realtors who follow this myth end up losing a lot of repeat visitors to their websites.
Third, realtors who do not regularly update their websites tend to have many website flaws, some of which are discussed in Myth #1.
I can go on and on, but basically, if you don’t update your website, you might as well not have one.
Myth #5: My webmaster will maintain my website for me.
Bad mistake. Unless your webmaster is a licensed real estate agent and knows what your prospective clients want, this is not a job you would want to pass onto an inexperienced contractor. It may seem obvious, but you’d be surprised how many realtors actually allow this.
Your webmaster is there to make technical changes to your website and from a cost perspective, depending on the job and his hourly rates, it could get very expensive.…
Myth #1: There’s nothing wrong with my real estate website.
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